Thank you, Honeysweet Productions

Cary Ocon and Erick Weiss

The auspicious/official launch party for Aardvark’s Fine Art Editions division would not have been possible without the brilliant ideas and expertise of Erick Weiss of Honeysweet Productions.

Aardvark Letterpress gets party dress

L.A. is crammed with event planners that can secure permits and throw a party and we count many of them among our friends. We thought we had a tough choice to make but in the end Erick and Honeysweet made it simple. Bryan from Classic Rentals

Erick understood that the most important thing was the proper display of the art. Letterpress printing has subtle dimensionality that is both tactile and pleasing to the eye. Its physicality and depth is the thing that sets it apart from other forms of printing. Once framed, it needs to be properly lit in order to take advantage of these qualities. We also wanted to have the party at Aardvark so that guests could have a firsthand look at the process of letterpress as both art and performance.

From the very start Erick saw clearly how all of this could be accomplished. Our space isn’t large and we needed to be able to accommodate at least 600 people. To that end, he planned an outdoor tent beside Aardvark in which to premiere our first 18 Loteria Cards. The genius of his idea was that the art could be viewed from both inside and outside of our shop and made it feel as though the business had doubled its square footage.

The specialty fabric of the tent wall and the elegant lighting inside and out made the framed prints come alive and made our vintage printing presses even more glamorous. His plan also maximized the people-flow.

Guests could enter the business, walk through the length of it, out the back door into the tent to view the art, arriving back at the beginning beside Aardvark’s entrance. The flow could go in either direction.

Cary Ocon and Joan Marshall

No one in Los Angeles knows how to create and plan for both art and performance like Erick and his crew. Honeysweet Productions and Erick Weiss’ years of experience, remarkable staff and flexibility maximized every aspect of our intention.

All photos: Lisa Jane Persky