We highly recommend that you make time to see this show. It runs through August 30th and includes amazing works that are reasonably priced by many artists including Carlos Almaraz, Francisco Toledo, Raul Anguiano, Lola Alvarez Bravo, Leonora Carrington , Carlos Merida, Rufino Tamayo, Gronk and our three artists; Daniel Gonzalez, Dave Lefner, Ernesto Yerena
Tobey C. Moss Gallery •
Bryan from Classic Rentals
Erick understood that the most important thing was the proper display of the art. Letterpress printing has subtle dimensionality that is both tactile and pleasing to the eye. Its physicality and depth is the thing that sets it apart from other forms of printing. Once framed, it needs to be properly lit in order to take advantage of these qualities. We also wanted to have the party at Aardvark so that guests could have a firsthand look at the process of letterpress as both art and performance.
From the very start Erick saw clearly how all of this could be accomplished. Our space isn’t large and we needed to be able to accommodate at least 600 people. To that end, he planned an outdoor tent beside Aardvark in which to premiere our first 18 Loteria Cards. The genius of his idea was that the art could be viewed from both inside and outside of our shop and made it feel as though the business had doubled its square footage.
The specialty fabric of the tent wall and the elegant lighting inside and out made the framed prints come alive and made our vintage printing presses even more glamorous. His plan also maximized the people-flow.
Guests could enter the business, walk through the length of it, out the back door into the tent to view the art, arriving back at the beginning beside Aardvark’s entrance. The flow could go in either direction.
Cary Ocon and Joan Marshall
No one in
All photos: Lisa Jane Persky
El Rio
